OVERALL is a multi-brand retailer located in Macau, specializing in the sale of designer fashion and high-end streetwear, providing you with one-stop fashion shopping with the best products and services.
The brand visual identity is built around the concept of a “Fashion Expedition Guide.” Here, the compass needle breaks free from its fixed northern orientation, instead rotating with global trend movements to become a living coordinate for style exploration. Water ripple patterns and nautical elements intertwine to create a contemporary “trend navigation chart,” inviting customers to voyage across fashion’s vast oceans to discover diverse styles and designs. These fashion fragments gathered from around the world converge here to form distinctive “cultural archipelagos” – each island representing unique aesthetic territories waiting to be explored.
