Dino Land, a themed restaurant under Dino Burger, draws from the Inner Harbor’s collective memory—fishing industry, ferries, and dock decks—transforming them into a visual language.
DINOLAND
Design Concept
While keeping the recognizable “Dino” font, a new typographic style for “Land” adds personality and solves brand consistency in expansion. Patterns merge harbor elements with burgers and ingredients, balancing youthful vitality with textures of history. Customers enjoy not only food but also the unique collision of Inner Harbor heritage and modern dining culture.
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