Design Concept

The logo is boldly innovative, combining the unique lines of Portuguese bricks and Chinese latticework, the whole logo design is a combination of five elements: the character “old”, latticework, seal, good, and people. It means that through the window, people can get to know the culture, style, characteristics, and the development of the classic brand.

Macau’s manufacturing industry was very prosperous in the olden days. A large number of commercial advertisements, which were hand-painted and became the representative of design and art at that time. Their style was deeply rooted in the hearts of the people. The main feature of this design is typographic symmetry, with Chinese female figures and advertising girls as the main characters, showing a vision of a better life. Therefore, the layout concept of this design is also based on the popular promotional design style, but it is interpreted by modern design techniques. In line with the contemporary retro trend, the old, middle-aged, and young generations can also resonate with each other. The funny and humorous illustration characters are like a movie, leading the audience to carry the past and cherish antique shops with great historical value.