Project Background
「特色老店扶持計劃」目的是為了發掘、評定具有澳門特色的“老店”（即在澳門特區創立商號或商標達40年或以上的企業），給予它們適當的保護和支持。幫助”特色老店”發展成為現代意義的品牌。
The "Classic Brand Support Project" organized by the Macau Chain Stores and Franchise Association aims to discover and evaluate the "Classic Brand" with Macao characteristics (ie, the establishment of a trade name or trademark in the Macao SAR for more than 40 years), give them appropriate protection and support. Help “Classic Brand” develop into a brand of modern significance.
The "Classic Brand Support Project" organized by the Macau Chain Stores and Franchise Association aims to discover and evaluate the "Classic Brand" with Macao characteristics (ie, the establishment of a trade name or trademark in the Macao SAR for more than 40 years), give them appropriate protection and support. Help “Classic Brand” develop into a brand of modern significance.
Design Concept
標誌概念：
標識摒棄了傳統對「老」字設計的思維，大膽創新，以葡式磚塊特有的線條糅合中式窗欞的氣韻，整個標識設計以五個元素重心「老、窗欞、印章、好(good)、人」薈萃而成，寓意人們透過窗扉認識本澳老店的文化、風貌、特色與發展，見證老店風華永茂。
創作理念：
澳門舊時的製造業十分興旺，出現大量商品的廣告畫，全人手繪製，成為當時設計及美術的代表，其風格深入民心。主要特色是排版對稱，常用中國仕女圖、廣告畫女郎等人物為主角、顯示美好生活願景，因此本設計的版式概念也是從舊時流行的宣傳設計風格出發，但郤用現代化設計手法角度詮釋，貼合當代復古的潮流，讓老中青三代也能有所共鳴，風趣幽默而極具神韻的插畫人物，彷若一齣齣電影，誘導觀眾懷勉過去，並珍惜眼前仍存在極具歷史價值的商鋪。
The logo is boldly innovative, combining the unique lines of Portuguese bricks and Chinese latticework, the whole logo design is a combination of five elements: the character “old”, latticework, seal, good, and people. It means that through the window, people can get to know the culture, style, characteristics, and the development of the classic brand.
Macau’s manufacturing industry was very prosperous in the olden days. A large number of commercial advertisements, which were hand-painted and became the representative of design and art at that time. Their style was deeply rooted in the hearts of the people. The main feature of this design is typographic symmetry, with Chinese female figures and advertising girls as the main characters, showing a vision of a better life. Therefore, the layout concept of this design is also based on the popular promotional design style, but it is interpreted by modern design techniques. In line with the contemporary retro trend, the old, middle-aged, and young generations can also resonate with each other. The funny and humorous illustration characters are like a movie, leading the audience to carry the past and cherish antique shops with great historical value.
標識摒棄了傳統對「老」字設計的思維，大膽創新，以葡式磚塊特有的線條糅合中式窗欞的氣韻，整個標識設計以五個元素重心「老、窗欞、印章、好(good)、人」薈萃而成，寓意人們透過窗扉認識本澳老店的文化、風貌、特色與發展，見證老店風華永茂。
創作理念：
澳門舊時的製造業十分興旺，出現大量商品的廣告畫，全人手繪製，成為當時設計及美術的代表，其風格深入民心。主要特色是排版對稱，常用中國仕女圖、廣告畫女郎等人物為主角、顯示美好生活願景，因此本設計的版式概念也是從舊時流行的宣傳設計風格出發，但郤用現代化設計手法角度詮釋，貼合當代復古的潮流，讓老中青三代也能有所共鳴，風趣幽默而極具神韻的插畫人物，彷若一齣齣電影，誘導觀眾懷勉過去，並珍惜眼前仍存在極具歷史價值的商鋪。
The logo is boldly innovative, combining the unique lines of Portuguese bricks and Chinese latticework, the whole logo design is a combination of five elements: the character “old”, latticework, seal, good, and people. It means that through the window, people can get to know the culture, style, characteristics, and the development of the classic brand.
Macau’s manufacturing industry was very prosperous in the olden days. A large number of commercial advertisements, which were hand-painted and became the representative of design and art at that time. Their style was deeply rooted in the hearts of the people. The main feature of this design is typographic symmetry, with Chinese female figures and advertising girls as the main characters, showing a vision of a better life. Therefore, the layout concept of this design is also based on the popular promotional design style, but it is interpreted by modern design techniques. In line with the contemporary retro trend, the old, middle-aged, and young generations can also resonate with each other. The funny and humorous illustration characters are like a movie, leading the audience to carry the past and cherish antique shops with great historical value.
